Writers come from all different backgrounds. But, for those who studied at university, there’s a steep learning curve when leaving education and writing professionally. Universities often accept long, wordy, indulgent prose. Essays include an intro and a conclusion. Complex language and tricky words are encouraged. But, when you’re writing for a wider audience, none of…
Author: rickygdavies
Why You Need to Avoid Copy Clichés at All Costs
If you’re looking for common mistakes in your writing, clichés should be one of the first things to go. They add little to your message, and many readers will tune out once they see these easily recognisable, tired phrases. To get the ball rolling, let’s look at what a cliché actually is, as per the…
