I have written for many clients including The Stars Group (PokerStars), Tag Worldwide, GVC (Party Poker), Lloyds Banking Group, Davidoff and more.

Click on any of the links below to view examples of my work.

PokerStars is the world’s largest online poker site. I created copy for many online promotions and PokerStars Live tournaments including web promos, email campaigns, push notifications, graphics and more. I also worked across their other verticals and partnerships such as PokerStars Casino, BetStars, Full Tilt, UFC and Sky Bet.

The ‘Winter Series’ is a collection of online events with guarantees totalling over $40 million. I wrote copy for the campaign to help ensure we attracted enough players to meet the guarantee. In the end, we comfortably exceeded the $40 million mark.

Click here to see an example of my copy from PokerStars.

Tag Worldwide is a creative production partner for 40 of the world’s top 100 global brands including Lexus, L’Oréal and Heineken. I was tasked with spearheading a major rebrand involving Thomson Reuters and Refinitiv.

As the only copyeditor, I was initially in charge of all copy for the project, before the team was expanded down the line. My duties included editing, proofreading, fact-checking, and applying a new tone of voice (ToV) to hundreds of documents for the Refinitiv rebrand.

Click here to see an example of my copy from Tag Worldwide.

Party Poker is one of the top three poker operators in the world. I was responsible for all of the largest and most important projects, covering everything from online promos to advertising campaigns. I also worked across their other verticals such as Party Poker Casino and bwin.

I worked with the company at a pivotal period where they introduced ‘Party Poker LIVE’. I wrote all of the copy for Party Poker LIVE and had a strong influence on the overall direction of the sister site. Together, we created a product to rival PokerStars – including the record-breaking partypoker MILLIONS event.

Click here to see an example of my copy from Party Poker.

As a contractor at Lloyds Banking Group I helped create and edit copy across three brands: Lloyds Bank, Halifax, and the Royal Bank of Scotland (RBS).

Projects here were highly collaborative. I would often work alongside a team of UX designers, stakeholders and research specialists. A/B tests helped guide the copy and we were able to see first-hand how the slightest change of language can have a significant impact on the user experience.

Click here to see an example of my copy from Lloyds Bank via the app.

My original theatre script, Only Human, was selected as the winner from a field of 236 scripts in the Seventeenth International & First Virtual Windsor Fringe Kenneth Branagh Award for New Drama Writing 2020.

The play explores themes of human rights, evolution, and acceptance in an ever-changing climate. It was performed live and filmed in October 2020 at the Windsor Fringe Festival.

Click here to find out more.

Paramount Business Jets is a major company based in the USA which specialises in private jet charter.

Despite initially having little knowledge of the aviation industry, I have developed a thorough understanding through extensive research. This has allowed me to craft highly technical articles on specific areas of aviation law, as well as contributing to the blog and FAQ section as a ghostwriter.

Click here to see an example of my copy from Paramount Business Jets.

Bleacher Report is a sports content site and home of subscription video streaming service B/R Live. It has offices in London, New York and San Francisco.

I’ve written a number of articles for Bleacher Report with a focus on football and professional wrestling. Initially, I was given specific topics to write about. But, after a successful start, I was entrusted to come up with my own ideas. One article which I pitched and wrote picked up more than 100,000 page views.

Click here to see an example of my copy from Bleacher Report.

Blexr operate a highly successful marketing company which hosts a wide portfolio of websites such as VegasSlotsOnline.com and TopRatedForexBrokers.com.

My primary role with Blexr focuses on creating sponsored casino reviews with favourable SEO performance. But I have also written articles on subjects such as ‘How to Bet Using Bitcoin’. And long-form pieces exploring the history of gambling games such as craps and pontoon.

Click here to see an example of my copy from Blexr.